The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

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There are legal guidelines of nature, so why shouldn’t there be legal guidelines of advertising and marketing?

As Al Ries and Jack Trout—the world-renowned advertising and marketing consultants and bestselling authors of Positioning—note, you can construct an excellent aircraft, but it’s going to never go away the floor in case you ignore the legal guidelines of physics, especially gravity. Why then, they ask, shouldn’t there even be legal guidelines of advertising and marketing that need to be adopted to launch and keep winning manufacturers? In The 22 Immutable Legal guidelines of Advertising and marketing, Ries and Trout present a compendium of twenty-two creative suggestions for knowing and succeeding in the overseas market. From the Legislations of Management, to The Legislations of the Class, to The Legislations of the Intellect, these advantageous insights stand the check of time and present a transparent route to a hit items. Violate them at your personal possibility.

  • 22 Immutable Legal guidelines of Advertising and marketing Violate Them at Your Personal Possibility

Additional information

Author

Al Ries

NumberOfItems

1

UPC

783324949971

Title

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

Studio

HarperBusiness

ReleaseDate

1994-04-27

Publisher

HarperBusiness

PublicationDate

1994-04-27

ProductTypeName

ABIS_BOOK

ProductGroup

Book

PartNumber

new18-20150802-b236214

PackageQuantity

1

PackageDimensions
NumberOfPages

143

MPN

new18-20150802-b236214

Binding

Paperback

Manufacturer

HarperBusiness

ListPrice
Languages
Label

HarperBusiness

ItemDimensions
ISBN

0887306667

Feature

22 Immutable Laws of Marketing Violate Them at Your Own Risk

Edition

First Paperback Edition

EANList
EAN

9780887306662

Color

White

Brand

Al Ries

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