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Contagious: Why Things Catch On

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Description

The New York Instances bestseller that explains why definite products and ideas develop into well-known.

“Jonah Berger is aware of extra about what makes advice ‘go viral’ than anybody on earth.” —Daniel Gilbert, author of the bestseller Stumbling on Happiness

What makes things well-known? If you said promoting, think once again. People don’t hear to ads, they take heed to their friends. But why do americans speak about definite products and ideas greater than others? Why are some experiences and rumors extra infectious? And what makes online content material go viral?

Wharton advertising professor Jonah Berger has spent the ultimate decade answering these questions. He’s studied why New York Instances articles make the paper’s personal Most E-mailed listing, why items get observe of mouth, and how social impact shapes every thing from the vehicles we purchase to the clothing we put on to the names we provide our babies.

In Contagious, Berger displays the key science in the back of observe-of-mouth and social transmission. Discover how six primary concepts force all types of issues to develop into contagious, from buyer items and coverage initiatives to office rumors and YouTube movies. Learn how a luxurious steakhouse discovered popularity during the lowly cheesesteak, why anti-drug classified ads may have in fact elevated drug use, and why greater than 200 million buyers shared a video about probably the most boring items there’s: a blender.

Contagious provides certain, actionable concepts for helping advice unfold—for designing messages, advertisements, and content material that americans will share. Whether you’re a supervisor at a huge firm, a small enterprise owner making an attempt to boost attention, a flesh presser operating for workplace, or a fitness official making an attempt to get the observe out, Contagious will display you the way to make your product or idea trap on.

  • Contagious Why Things Trap on

Additional information

Author

Jonah Berger

MPN

YES22288396

Studio

Simon & Schuster

ReleaseDate

2016-05-03

Publisher

Simon & Schuster

PublicationDate

2016-05-03

ProductTypeName

ABIS_BOOK

ProductGroup

Book

PartNumber

YES22288396

PackageQuantity

1

PackageDimensions
NumberOfPages

256

NumberOfItems

1

Manufacturer

Simon & Schuster

Binding

Paperback

ListPrice
Languages
Label

Simon & Schuster

ItemDimensions
IsEligibleForTradeIn

1

ISBN

9781451686586

Genre

BUSINESS & ECONOMICS

Feature

Contagious Why Things Catch on

Edition

Reprint

EANList
EAN

9781451686586

Brand

Simon & Schuster

Title

Contagious: Why Things Catch On