2019 SEO checklist: Today, I’m gonna show you my complete SEO checklist. In fact, this is the
same checklist I’ve used to get first page Google rankings for competitive keywords, like Keyword Research Tools and SEO Campaign. I’m Brian Dean, the founder of Backlinko, and in this post, I’m gonna walk you through my entire 2019 SEO checklist, step-by-step, keep watching.


Magic Submitter SEO backlinking and ultimate content submitter software

When I first got started with SEO, I had no idea what I was doing. So, I started to search for things, like how to get higher Google rankings, and how to SEO my site, and
despite following all the advice that I read, my traffic didn’t budge. It was really frustrating. (growls) I hate you, Google. Today, my site brings
in hundreds of thousands of visits per month, mostly from Google, and major media sites, like Entrepreneur, have called me “an SEO genius”.

Read also: SEO For Beginners: How To generate Backlinks

My secret, I developed a repeatable, step-by-step SEO process, and that’s exactly what I’m gonna share with you right now. So let’s kick things off with Step #1 of this 2019 SEO Checklist, Set Up Essential SEO Tools and Plugins. Your first step is to
make sure that you have three important SEO tools
set up and ready to go. The first tool that every site needs to have is the Google Search Console. This tool makes it super easy to track your site’s
performance in Google. It can also help you find technical SEO problems that are holding you back, but most important of all, the Search Console shows you the exact keywords that you rank for, and where you rank for them.

Unlike third party tools, these data comes straight from Google, so you know it’s legit. The next tool you wanna
set up is Google Analytics. Google Analytics is the best way to see how people find
and use your website, but that’s just scratching the surface. With Google Analytics, you can do all sorts of cool stuff like find pages on your site that bring you traffic, identify the exact websites
that send you traffic, your site’s Bounce Rate, Paid Views, and Time on Site, and lots more.

Finally, if your site runs on WordPress, you need to install the Yoast SEO Plugin. Yoast is by far the most popular SEO plugin on the planet, and for good reason. Yoast makes it super easy to make your WordPress site SEO friendly right outta the box. And now it’s time for the second step in this Checklist, Find Keywords That Customers Search For. It’s no secret that keyword
research is super important. The question is, how do you find keywords that your customers search for? Here are three simple techniques.

Magic Submitter SEO backlinking and ultimate content submitter software

First, find long-tail keywords with Google Suggest. To use this technique, type the keyword into Google, but don’t press enter or the search button. Instead, take a look at the keywords that Google shows you. Google only suggests keywords that people are actually searching for, so when you see a Google
Search suggestion, you know that lots of people are searching for that term. Next, find keywords with
the Google Keyword Planner. The Google Keyword Planner is Google’s official keyword research tool. This tool is technically designed for Google ads, but it’s still super useful for SEO keyword research. To use it, just enter a seed keyword, and check out the suggestions that the tool spits out. That’s all there is to it. Finally, spy on online communities. Fortunately, this isn’t as creepy as it sounds. I’m talking about reading threads on sites like Reddit, Quora, and online forums. All you need to do is head over to the community and find questions that crop up again and again. For example, I noticed that a big chunk of the threads on the Paleo subreddit is all about Paleo and Keto desserts, so if you run a site in the Paleo niche, terms like best Paleo desserts and Keto friendly desserts would be great keywords to target. With that, let’s jump into step #3, Keyword-Optimize Your Content. So, you’ve installed all of the important SEO tools, and you’ve found a handful of keywords. Now it’s time to actually optimize your site. Here’s how, first, use your keyword in the first 100 words of your page. Google puts more weight on terms that show up at the top of your page, so make sure you use your keyword once here. For example, on this post for my site, you can see that I use the term SEO tools right off the bat. Next, use your keyword in the beginning of your title tag. Just like with your page’s content, Google puts a little bit of extra weight on terms that show up early in your title tag. For example, my main keyword for this post is SEO case study, and, as you can see, my title tag starts off with that keyword. Third, use short URLs that
include your target keyword. Why is this important? Well, a recent SEO industry study found a correlation between short URLs and higher Google rankings, so you’ll wanna keep your
URLs short and sweet. For example, this post on my site uses a super short URL, and that short URL is one of the main reasons that this page ranks number one in Google for my target keyword, SEO techniques. Last up, you wanna use your keyword in a H1, H2, or H3 tag. Honestly, H-tags aren’t
really that important, but every little bit helps,
especially if you’re trying to target competitive keywords. For example, my main keyword for this page is Content Marketing Tools,
so I use that exact keyword inside of an H2 tag, simple. Moving right along, let’s
quickly blast through the fourth step in this SEO checklist, Find and Fix Technical
SEO Issues and Errors. The truth is, technical SEO problems can tank your rankings, so if your site has
technical SEO problems, you’ll wanna find and fix
’em right away, here’s how. First, make sure that your
site is mobile-friendly. As you might’ve heard, Google now runs on a mobile-first index,
which means if your site isn’t optimized for mobile
devices, it won’t rank. What the heck, I can’t click anything. Fortunately, you can easily see your site’s mobile-friendliness with the Google Mobile-Friendly Test. Just pop in a page from your
site, and Google will tell you whether or not your
page is mobile-friendly. Next, ID crawl errors. A crawl error just means
that Google is having trouble indexing all the content on your site, and if they can’t index your page, it’s not gonna rank. You can easily find crawl errors in the Google Search Console
using the Coverage Report. Finally, improve your site’s page speed. Your site’s loading speed is
a confirmed ranking factor. Now, to be clear, in my experience, page loading speed isn’t gonna
make or break your rankings, but in general, the faster
your site loads, the better. To evaluate your site’s loading speed, check out Google’s PageSpeed
Insights and WebPageTest.org. Both tools give you a benchmark for how quickly your site loads. They also hook you up with recommendations to help you speed things up, nice. And now it’s time for our next step, Create Content Designed to Rank in Google. There’s no denying it, if
you wanna rank in Google, you need to publish great content, but what is great content, exactly? Uh, it’s content that’s great. In my mind, great content is content that actually ranks in Google, and now I’m gonna show you exactly how to create the type of content that ranks on the first page of Google. First, create awesome content
with the Skyscraper Technique. The Skyscraper Technique
is a three-step formula for creating amazing content. In fact, I used this technique to double my search engine
traffic in two weeks. Here’s the three-step process. First, find a piece of content in your industry that’s popular. Next, create something even better, and finally, promote that content. For example, last year I noticed that lots of people are writing
about SEO for Ecommerce, so I decided to take what was out there and make something even better, specifically, I spend 20-plus hours on an 8,000-word post called Ecommerce SEO,
The Definitive Guide. I promoted this post on social media and using email outreach,
and this three-step process brought in a massive spike in traffic. It also helped me crack
the top three results for my target keyword, Ecommerce SEO. Second, break your
content down into chunks because here’s the truth. No one, and I mean no one likes reading giant walls of text like this. That’s why I always break
things down into chunks, because it makes my content
super easy to read and skim, and because my content is easy to read, my Bounce Rate, a key
Google ranking factor, is super low, more on that later. Next, make sure to cover everything there is to
know about your topic. When I recently analyzed over a million Google search
results, one thing was clear. Content that covers an
entire topic in depth ranks above content that
only covers part of a topic. For example, remember that Ecommerce guide I mentioned earlier? Well, that ultimate guide could’ve been a lame blog post, like five
ways to get high rankings for your Ecommerce site, but I decided to create something that covered everything there is to know about optimizing Ecommerce
sites, which helped my page hit the first page of
Google in record time. Besides making your content in-depth, you also wanna use lots of
multimedia on your page. I’m talkin’ about stuff
like images, polls, visual content, videos,
charts, and infographics. For example, I use lots of screenshots, visuals, and videos in
pretty much every post.


As found on Youtube

Magic Submitter SEO backlinking and ultimate content submitter software

Originally posted 2019-10-12 14:53:42.